{"id":2,"date":"2024-07-23T17:23:56","date_gmt":"2024-07-23T17:23:56","guid":{"rendered":"https:\/\/maiila.ch\/?page_id=2"},"modified":"2026-01-11T16:25:57","modified_gmt":"2026-01-11T15:25:57","slug":"sample-page","status":"publish","type":"page","link":"https:\/\/maiila.ch\/en\/","title":{"rendered":"Index"},"content":{"rendered":"\n<section id=\"services\">\n    <div class=\"content-wrap\">\n            <h3>Let\u2019s Team Up<\/h3>\n            <!-- Tab links -->\n            <div class=\"tab\">\n                <button id=\"defaultOpen\" class=\"tablinks\" onclick=\"openCity(event, 'Discovery')\">01 \u2013 Facilitation<\/button>\n                <button class=\"tablinks\" onclick=\"openCity(event, 'Definition')\">02 \u2013 Definition<\/button>\n                <button class=\"tablinks\" onclick=\"openCity(event, 'Orchestration')\">03 \u2013 Orchestration<\/button>\n            <\/div>\n          \n            <!-- Tab content -->\n        <div id=\"Discovery\" class=\"tabcontent\">\n            <div class=\"tab-left\">\n                <h2>Innovation Consulting<\/h2>\n                <h4>Do you require guidance to explore solutions that meet your current needs and aspire towards a flourishing future? Or a productive and uplifting source of inspiration?<\/h4>\n            <\/div>\n            <div class=\"tab-right\">        \n                <h5>I can help by<\/h5>\n                <ul>\n                    <li><p>Bringing the right people together to clarify challenges, roles, and priorities<\/p><\/li>\n                    <li><p>Designing and facilitating workshops to turn complex challenges into concrete actions<\/p><\/li>\n                    <li><p>Providing an external perspective to challenge habits and break routine patterns<\/p><\/li>\n                <\/ul>\n            <\/div>\n        <\/div>\n          \n        <div id=\"Definition\" class=\"tabcontent\">\n            <div class=\"tab-left\">\n                <h2>Design Strategy<\/h2>\n                <h4>Want to create or evolve services and (digital) products that make sense and have a lasting impact?<\/h4>\n            <\/div>\n            <div class=\"tab-right\">\n                <h5>I can help by<\/h5>\n                <ul>\n                    <li><p>Understanding your context and constraints<\/p><\/li>\n                    <li><p>Clarifying challenges, responsibilities, and objectives<\/p><\/li>\n                    <li><p>Defining a clear, shared vision<\/p><\/li>\n                    <li><p>Designing journeys, experiences, and interactions<\/p><\/li>\n                    <li><p>Supporting decision-making and prioritisation<\/p><\/li>\n                    <li><p>Building a realistic and aligned roadmap<\/p><\/li>\n            <\/div>   \n        <\/div>\n        \n        <div id=\"Orchestration\" class=\"tabcontent\">\n            <div class=\"tab-left\">\n                <h2>Project Management<\/h2>\n                <h4>Need your teams to stay aligned, collaborate effectively, and move forward without losing sight of people and purpose?<\/h4>\n            <\/div>\n            <div class=\"tab-right\">        \n                <h5>I can help by<\/h5>\n                <ul>\n                    <li><p>Clarifying needs, roles, scope, and decision-making<\/p><\/li>\n                    <li><p>Structuring collaboration across stakeholders<\/p><\/li>\n                    <li><p>Implementing simple and effective ways of working<\/p><\/li>\n                    <li><p>Facilitating communication and anticipating risks<\/p><\/li>\n                    <li><p>Supporting teams through change<\/p><\/li>\n                    <li><p>Ensuring follow-up, adjustments, and continuous improvement<\/p><\/li>\n            <\/div>\n        <\/div>\n    <\/div>\n    <\/section>\n\n    <section id=\"why\">\n        <div class=\"content-wrap\">\n            <h3>Look Before You Leap <\/h3>\n            <h4>Asking the right questions early helps avoid costly mistakes \u2014 human, economic, and environmental <a href=\"https:\/\/www.designcouncil.org.uk\/fileadmin\/uploads\/dc\/Documents\/DE21\/Design_Economy_2021_Papers_Paper_1.pdf\" target=\"_blank\" rel=\"noopener\">(Design Council)<\/a>.<\/h4>\n        <\/div>\n    <\/section>\n\n    <section id=\"approach\">\n        <div class=\"content-wrap\">\n        <div class=\"flex\">\n            <div class=\"approach-description\">\n                <h3>Synchronized Gears<\/h3>\n                <p>When the different parts of a system are well understood and work together, the whole becomes smoother and more efficient.<\/p>\n                <p>Focusing only on what is desirable, profitable, or technically feasible is often not enough. Integrating considerations of responsibility, accessibility, efficiency, and well-being from the start helps build solutions that are stronger and more sustainable over time.<\/p>\n            <\/div>\n            <img decoding=\"async\" src=\"https:\/\/maiila.ch\/wp-content\/uploads\/2024\/07\/planet-centric.svg\" alt=\"Diagram of a sustainable planet-centric approach\" width=\"auto\" height=\"600\">\n        <\/div>\n        <\/div>\n    <\/section>\n    \n    <section id=\"benefits\">\n    <div class=\"content-wrap\">\n        <h3>Some Benefits<\/h3>\n        <ul class=\"benefits-list\">\n            <li>\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/maiila.ch\/wp-content\/uploads\/2024\/07\/shrink.svg\" width=\"50\" height=\"50\">\n                <div>\n                    <h2>Saved costs &#038; carbon<\/h2>\n                    <p>60% potential improvement in operating profits by reducing resource costs through decarbonisation <a href=\"https:\/\/www.mckinsey.com\/capabilities\/sustainability\/our-insights\/sustainability-blog\/how-the-e-in-esg-creates-business-value\" target=\"_blank\" rel=\"noopener\">(McKinsey)<\/a>.<\/p>\n                <\/div>\n            <\/li>\n            <li>\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/maiila.ch\/wp-content\/uploads\/2024\/07\/transfer.svg\" width=\"50\" height=\"50\">\n                <div>\n                    <h2>Competitive advantage<\/h2>\n                    <p>80% of employees prefer to work for companies that care about diversity, sustainability, and social inclusion <a href=\"https:\/\/www.pwc.com\/jg\/en\/services\/advisory\/blogs\/how-to-stand-out.html\" target=\"_blank\" rel=\"noopener\">(PWC)<\/a>.<\/p>\n                <\/div>\n            <\/li>\n            <li>\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/maiila.ch\/wp-content\/uploads\/2024\/07\/maximize.svg\" width=\"50\" height=\"50\">\n                <div>\n                    <h2>Economically profitable<\/h2>\n                    <p>20% potential increase in sales revenue due to corporate responsibility practices <a href=\"https:\/\/hbr.org\/2016\/10\/the-comprehensive-business-case-for-sustainability\" target=\"_blank\" rel=\"noopener\">(HBR)<\/a>.<\/p>\n                <\/div>\n            <\/li>\n            <li>\n                <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/maiila.ch\/wp-content\/uploads\/2024\/07\/connect.svg\" width=\"50\" height=\"50\">\n                <div>\n                    <h2>Quality &#038; cohesion<\/h2>\n                    <p>Aligning everyone to a common goal improves efficiency, reduces misunderstandings, and enhances results.<\/p>\n                <\/div>\n            <\/li>\n        <\/ul>\n    <\/div>\n    <\/section>\n\n    <section id=\"manifesto\">\n        <div class=\"content-wrap\">\n            <h3>Collaboration Principles<\/h3>\n            <ul class=\"manifesto-list\">\n                <li>\n                    <div>\n                        <h2>Adaptability over control<\/h2>\n                        <p>Stay focused on objectives while remaining open to change.<\/p>\n                    <\/div>\n                <\/li>\n                <li>\n                    <div>\n                        <h2>Progress over perfection<\/h2>\n                        <p>Test, learn, and adjust continuously.<\/p>\n                    <\/div>\n                <\/li>\n                <li>\n                    <div>\n                        <h2>Teamwork over ego<\/h2>\n                        <p>Move forward together, valuing everyone\u2019s skills.<\/p>\n                    <\/div>\n                <\/li>\n                <li>\n                    <div>\n                        <h2>Listening over dominance<\/h2>\n                        <p>Pay attention and provide guidance with discernment.<\/p>\n                    <\/div>\n                <\/li>\n                <li>\n                    <div>\n                        <h2>Transparency over secrecy<\/h2>\n                        <p>Bring issues to the table to build genuine trust.<\/p>\n                    <\/div>\n                <\/li>\n            <\/ul>\n        <\/div>\n        <div style=\"clear:both;\"><\/div>\n        <\/section>\n    \n    \n    <section id=\"about\">\n        <div class=\"content-wrap\">\n            <div class=\"profile\">\n                <img decoding=\"async\" src=\"https:\/\/maiila.ch\/wp-content\/uploads\/2026\/01\/maiila-2026.png\" alt=\"Picture of Ma\u00efla Wyssm\u00fcller\" width=\"auto\" height=\"600\">\n            <\/div>\n            <div class=\"half-section\">\n                <h3>Your Ally<\/h3>\n                <p>I\u2019m Ma\u00efla, sparring partner and problem-solver \u2014 active on both sides of the R\u00f6stigraben and beyond. I support teams and organisations in clarifying complex situations, designing responsible solutions adapted to their reality, and moving forward with confidence. I work at the intersection of strategic thinking, design, and organisation, with particular attention to people, purpose, and sustainability.<\/p>\n                <p>My role: bring harmony, structure, and momentum where things feel chaotic, confusing, or stuck.<\/p>\n                <div class=\"CTA\">\n                    <a class=\"primary-small-button\" href=\"mailto:hello@maiila.ch\" target=\"_blank\" rel=\"noopener\">Get in touch \u2197\ufe0e<\/a>\n                    <a class=\"secondary-small-button\" href=\"https:\/\/maiila.ch\/wp-content\/uploads\/2026\/01\/MaiilaW-CV-2026_EN-FR-DE.pdf\" target=\"_blank\" rel=\"noopener\">See my CV \u2197\ufe0e<\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n        <div style=\"clear:both;\"><\/div>\n    <\/section>\n\n    <section id=\"faq\">\n        <div class=\"content-wrap\">\n            <h3>Frequently Asked Questions<\/h3>\n            <button class=\"accordion\"><h4>What kind of clients do you work with?<\/h4><\/button>\n            <div class=\"panel\">\n                <p>The services proposed are aimed at organisations in various sectors (technology, health, finance, etc.) that want to integrate sustainable practices into their activities and meet their corporate social responsibilities (CSR). They may be start-ups, SMEs, NGOs, corporates or public administrations that do not greenwash.<\/p>\n            <\/div>\n            <button class=\"accordion\"><h4>How do you balance sustainability with business objectives?<\/h4><\/button>\n            <div class=\"panel\">\n                <p>By strategically assessing requirements and prioritising initiatives with both short- and long-term goals in mind. Setting environmental OKRs (Objectives and Key Results), for instance, could facilitate this alignment. By integrating eco-friendly practices, organisations can not only reduce costs but also enhance their brand reputation and profit.<\/p>\n            <\/div>\n            <button class=\"accordion\"><h4>How do you ensure that digital products are both environmentally and socially responsible?<\/h4><\/button>\n            <div class=\"panel\">\n                <p>By understanding the ecosystem, defining concepts that follow ethical and sustainable guidelines and facilitating the implementation.<\/p>\n            <\/div>\n            <button class=\"accordion\"><h4>How do you measure success?<\/h4><\/button>\n            <div class=\"panel\">\n                <p>By picking the right metrics, measuring the status quo, setting goals, and looking to improve continuously. The aim is not perfection right away\u2014it is about getting better step by step, over time.<\/p>\n            <\/div>\n        <\/div>\n        <div style=\"clear:both;\"><\/div>\n    <\/section>\n\n\n    <section id=\"contact\">\n        <div class=\"content-wrap flex\">\n            <div class=\"title-box\">\n                <h3>Curious? Intrigued? Interested?<\/h3>\n            <\/div>\n            <div class=\"half-section\">\n                <p>Do you have questions, a project you&#8217;d like to discuss, or just want to chat? Book a free 15-minute Intro Call!<\/p>\n                <div class=\"CTA\">\n                    <a class=\"primary-small-button\" href=\"https:\/\/calendly.com\/hello-maiila\/intro-call\" target=\"_blank\" rel=\"noopener\">Yes, let&#8217;s chat \u2197\ufe0e<\/a>\n                <\/div>\n            <\/div>\n        <\/div>\n        <div style=\"clear:both;\"><\/div>\n    <\/section>\n\n\n    <section id=\"posts\">\n        <div class=\"content-wrap\">\n            <h3>Food For Thought<\/h3>\n            <p>When the mood strikes, I find joy in delving deeper into topics that resonate with me. I hope they inspire you too!<\/p>\n            <div class=\"carousel-container posts-flex\">\n                <div class=\"carousel\">\n                    <div class=\"carousel-track\">\n                    <div class=\"carousel-item\">\n                        <img decoding=\"async\" src=\"https:\/\/maiila.ch\/wp-content\/uploads\/2024\/07\/teamsport.jpg\" alt=\"Slide 1\" width=\"300\" height=\"auto\">\n                        <h4>Harnessing the power of collaboration<\/h4>\n                        <a class=\"secondary-small-button\" href=\"https:\/\/blog.ginetta.net\/team-up-for-success-70732b747193\" target=\"_blank\" rel=\"noopener\">Read the post \u2197\ufe0e<\/a>\n                    <\/div>\n                    <div class=\"carousel-item\">\n                        <img decoding=\"async\" src=\"https:\/\/maiila.ch\/wp-content\/uploads\/2024\/07\/remote-work.jpg\" alt=\"Slide 2\" width=\"300\" height=\"auto\">\n                        <h4>Human-centred virtual work environments<\/h4>\n                        <a class=\"secondary-small-button\" href=\"https:\/\/maiila.medium.com\/own-kind-of-space-537e42c8eb4\" target=\"_blank\" rel=\"noopener\">Read the post \u2197\ufe0e<\/a>\n                    <\/div>\n                    <div class=\"carousel-item\">\n                        <img decoding=\"async\" src=\"https:\/\/maiila.ch\/wp-content\/uploads\/2024\/07\/earth-day.jpg\" alt=\"Slide 3\" width=\"300\" height=\"auto\">\n                        <h4>Time to recalibrate with planet-centric design<\/h4>\n                        <a class=\"secondary-small-button\" href=\"https:\/\/maiila.medium.com\/looking-beyond-the-tip-of-ones-nose-565ef317870\" target=\"_blank\" rel=\"noopener\">Read the post \u2197\ufe0e<\/a>\n                    <\/div>\n                    <div class=\"carousel-item\">\n                        <img decoding=\"async\" src=\"https:\/\/maiila.ch\/wp-content\/uploads\/2024\/07\/wild-ride.jpg\" alt=\"Slide 4\" width=\"300\" height=\"auto\">\n                        <h4>Expectation management &#038; empathy chain<\/h4>\n                        <a class=\"secondary-small-button\" href=\"https:\/\/medium.com\/swlh\/expectation-management-empathy-chain-995cfebc04a\" target=\"_blank\" rel=\"noopener\">Read the post \u2197\ufe0e<\/a>\n                    <\/div>\n                    <div class=\"carousel-item\">\n                        <img decoding=\"async\" src=\"https:\/\/maiila.ch\/wp-content\/uploads\/2024\/07\/double-mind.jpg\" alt=\"Slide 5\" width=\"300\" height=\"auto\">\n                        <h4>Emotional intelligence &#038; mindfulness<\/h4>\n                        <a class=\"secondary-small-button\" href=\"https:\/\/maiila.medium.com\/emotional-intelligence-mindfulness-c9624d5f48ef\" target=\"_blank\" rel=\"noopener\">Read the post \u2197\ufe0e<\/a>\n                    <\/div>\n                <\/div>\n                <\/div>\n                <button class=\"prev\" onclick=\"changeSlide(-1)\"\">&#10094;<\/button>\n                <button class=\"next\" onclick=\"changeSlide(1)\">&#10095;<\/button>\n            <\/div>\n            <div class=\"dots\">\n                <span class=\"dot active\" onclick=\"currentSlide(1)\"><\/span>\n                <span class=\"dot\" onclick=\"currentSlide(2)\"><\/span>\n            <\/div>\n        <\/div>\n        <div style=\"clear:both;\"><\/div>\n    <\/section>\n    \n    \n        <section id=\"testimonials\">\n            <div class=\"content-wrap\">\n            <h3>People I\u2019ve Worked With<\/h3>\n            <div class=\"testimonial-slider\">\n                <div class=\"testimonial\">\n                    <q>Highly organized and very fast combined with highly tuned into how others feel and a sense of humour to cope with challenges. It\u2019s not one of these things but the combo.<\/q>\n                    <h5>Andreas Erbe<\/h5>\n                    <p>Founder of Launchlabs Switzerland<\/p>\n                <\/div>\n                <div class=\"testimonial active\">\n                  <q>Die richtige Einstellung, der Sinn f\u00fcr Humor, die Leichtigkeit, komplizierte Sachverhalte und Situationen zu vereinfachen, das breite und tiefe Wissen und ihre Menschlichkeit machen sie zu einem unverzichtbaren Teil des Teams, auf den man nicht mehr verzichten m\u00f6chte. Wer sie nicht einstellt, verliert eine fr\u00f6hliche, offene, authentische Pers\u00f6nlichkeit, auf die man sich immer verlassen kann. Man vertraut Ma\u00efla und wird nie entt\u00e4uscht. No bullshit.<\/q>\n                  <h5>Daniel Bossard<\/h5>\n                  <p>Head of UX \u2013 Galenica<\/p>\n                <\/div>\n<div class=\"testimonial\">\n                    <q>I love her energy, light and optimism, no matter how complex the project. With her, nothing feels difficult. You and your team work efficiently, effectively, and with immense pleasure, enjoying every moment together. She&#8217;s a star\u2014humble, warm, and someone who makes you feel good just by being around her. Not &#8220;hiring&#8221; Ma\u00efla means missing out on something truly special. I hope our paths cross again someday. \ud83c\udf40\ud83d\udcaa\ud83c\udffb\ud83d\ude4c\ud83e\udeb4\u2600\ufe0f<\/q>\n                    <h5>Agnieszka Dabrowska-Leszczynska<\/h5>\n                    <p>UX Researcher, Product Ops \u2013 Galenica<\/p>\n                <\/div>\n<div class=\"testimonial\">\n                    <q>Ma\u00efla schafft es mit ihrer Herzlichkeit und Professionalit\u00e4t schnell eine team\u00fcbergreifende Zusammenarbeit zu schaffen. Auch mit herausfordernden Rahmenbedingungen hat sie stets das bestm\u00f6gliche Resultat erzielen k\u00f6nnen. Auch im Sinne people work for people durften wir mit Ihr und ihrem Team jeweils auch die kleinen Erfolge feiern.<\/q>\n                    <h5>Patrick Gerber<\/h5>\n                    <p>Customer Journey Spezialist \u2013 Atupri Gesundheitsversicherung<\/p>\n                <\/div>\n               <div class=\"testimonial\">\n                    <q>Ma\u00efla is fast witted. Fun. Effective. No nonsense. She is a problem solver. I love that for a project manager. Meetings were always short and to the point. If I had a problem or wanted to brainstorm, I could approach her and get constructive feedback. If I needed time to work, she let me have it. No micromanaging. Ma\u00efla was always trying to create the space that people needed to be productive and happy at work. Much appreciated.<\/q>\n                    <h5>Kim Corti<\/h5>\n                    <p>Senior UX\/UI Designer<\/p>\n                <\/div>\n                <div class=\"testimonial\">\n                    <q>Eine Prise Humor, ein bisschen Schalk und das Ziel immer vor Augen. So habe ich Ma\u00efla kennen und sch\u00e4tzen gelernt. Ma\u00efla ist eine ideale Team- oder Projekterg\u00e4nzung \u2013 ich kann sie nur empfehlen! Mais sur! \ud83d\ude42<\/q>\n                    <h5>Carlo Schenker<\/h5>\n                    <p>Head of Digital Marketing &#038; Experience \u2013 CKW<\/p>\n                <\/div>\n\n                <div class=\"testimonial\">\n                    <q>Ma\u00efla was working with us as an external specialist and facilitator of the design sprints and workshops. She is great with structuring the team, and organising workshops for over 10+ people. The work she was doing was great and I knew we can always rely on her even if some changes were coming last moment. It was a pleasure to work with her and I hope we can do it again one day!<\/q>\n                    <h5>Aleksandra Pluzhnik<\/h5>\n                    <p>UX Architect &#038; Lead Design Specialist<\/p>\n                <\/div>\n             \n                <button class=\"arrow left\" id=\"prevBtn\">&#10094;<\/button>\n                <button class=\"arrow right\" id=\"nextBtn\">&#10095;<\/button>\n    \n                <div class=\"bullets\">\n                    <span class=\"bullet active\" data-index=\"0\"><\/span>\n                    <span class=\"bullet\" data-index=\"1\"><\/span>\n                    <span class=\"bullet\" data-index=\"2\"><\/span>\n                    <span class=\"bullet\" data-index=\"3\"><\/span>\n                    <span class=\"bullet\" data-index=\"4\"><\/span>\n                    <span class=\"bullet\" data-index=\"5\"><\/span>\n                    <span class=\"bullet\" data-index=\"6\"><\/span>\n                <\/div>\n    \n            <\/div>\n            <div style=\"clear:both;\"><\/div>\n        <\/section>\n    \n        <section id=\"brands\">\n            <div class=\"content-wrap\">\n                <h3>Brands I&#8217;ve Worked For<\/h3>\n                <p>Atupri, Baloise, BIS, CKW, Galenica, Hochschule Luzern, Kanton Zug, Roche, Switzerland Innovation Park, TPG, Weleda, Werft22<\/p>\n            <\/div>\n            <div style=\"clear:both;\"><\/div>\n        <\/section>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let\u2019s Team Up 01 \u2013 Facilitation 02 \u2013 Definition 03 \u2013 Orchestration Innovation Consulting Do you require guidance to explore solutions that meet your current needs and aspire towards a flourishing future? Or a productive and uplifting source of inspiration? I can help by Bringing the right people together to clarify challenges, roles, and priorities&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/full-width.php","meta":{"footnotes":""},"class_list":["post-2","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/maiila.ch\/en\/wp-json\/wp\/v2\/pages\/2","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/maiila.ch\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/maiila.ch\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/maiila.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/maiila.ch\/en\/wp-json\/wp\/v2\/comments?post=2"}],"version-history":[{"count":102,"href":"https:\/\/maiila.ch\/en\/wp-json\/wp\/v2\/pages\/2\/revisions"}],"predecessor-version":[{"id":209,"href":"https:\/\/maiila.ch\/en\/wp-json\/wp\/v2\/pages\/2\/revisions\/209"}],"wp:attachment":[{"href":"https:\/\/maiila.ch\/en\/wp-json\/wp\/v2\/media?parent=2"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}